Search Engine Optimization
Search Engine Optimization (or SEO) involves using the right tools and strategy to help your website be found by potential customers searching for the solution your business provides. In today’s ever-changing search landscape, making sure you’re doing all you can to be found can be challenging. That’s where we come in.
We help businesses in the St. Louis metro area and beyond with how to target their message to their ideal customer and deliver measurable results.
What Is SEO?
According to Wikipedia, Search Engine Optimization (SEO) is an Internet Marketing process of improving the visibility of a website or a web page in search engines’ “natural,” or un-paid (“organic” or “algorithmic”), search results. For many, the term SEO includes several steps you can do to improve your website’s placement in the results of a search engine query. With various components related to page placement, there are different and very unique strategies that each web page must have to be seen and qualified as worthy content for competitive ranking.
Developing the right SEO formula can be challenging as there are several strategies related to being found in various ways including organic search, voice search, image search, local search, video search, academic search, news search, and industry-specific vertical search engines. Although the general goal is for you to rank high in all forms of search in varied search engines, we use Google as a benchmark for your results as it is the most popular search engine used in the online market. Google alone has undergone massive changes in their program structure over the past few years, so keeping up with them is essential for a business to remain competitive in today’s search results.
A Technical Form of Art
There are so many elements that can impact the SEO process that the approach used can be as unique as your business. The key is finding a pattern or process that works and stick with that. Most professionals who perform SEO strategies have particular processes they’ll always start with first while others may mix it up a bit depending on the competitive nature of the keywords where you want to be found. In either case, there is no real “wrong” way to do it as long as you’re getting desired results – first-page ranking.
We understand how SEO works and keep up with the market changes to help you get results. Because of the competitive nature of some markets, budgets-to-services provided can vary. We do suggest you contact us for a quote so we discuss your goals and targets. Our promise to you is to provide you value and improved results.