Search Engine Optimization
Search Engine Optimization (or SEO) involves using the right tools and strategy to help your website be found by potential customers searching for the solution your business provides. In today’s ever-changing search landscape, making sure you’re doing all you can to be found can be challenging. That’s where we come in.
What Is SEO?
According to Wikipedia, Search Engine Optimization (SEO) is an Internet Marketing process of improving the visibility of a website or a web page in search engines’ “natural,” or un-paid (“organic” or “algorithmic”), search results. In general, the higher (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
Developing the right SEO formula to produce viable results can be challenging as there are several forms of targeted searches to consider including image search, local search, video search, academic search, news search, and industry-specific vertical search engines. Although the general goal is for you to rank high in all forms of search in varied search engines, we use Google as a benchmark for your results as it is the most popular search engine used in the online market. Google alone has undergone massive changes in their program structure over the past few years, so keeping up with them is essential for a business to remain competitive in today’s search results.
A Technical Form of Art
There are so many elements that can impact the SEO process that the approach used can be as unique as your business. The key is finding a pattern or process that works and stick with that. Most professionals who perform SEO strategies have particular processes they’ll always start with first while others may mix it up a bit depending on the competitive nature of the keywords where you want to be found. In either case, there is no real “wrong” way to do it as long as you’re getting desired results – first-page ranking.
We understand how SEO works and keep up with the market changes to help you get results. Because of the competitive nature of some markets, budgets-to-services provided can vary. We do suggest you contact us for a quote so we discuss your goals and targets. Our promise to you is to provide you value and improved results.