Search Engine Marketing (SEM) is typically a component of the SEO process but can be performed independently to achieve a boost in exposure within a focused effort. SEM includes paid advertising strategies like PPC (Pay Per Click), PPV (Price Per View) and a CPA (Cost Per Action) campaign established through Google AdWords to drive traffic to your website.
Advertising in popular Social Media platforms like Facebook, Instagram, Linkedin and Twitter are also included in SEM. Depending on the client, their budget and their target audience, we have found starting with these networks can be a less expensive testing ground for creating a more strategic campaign in the main stream search engines.
How Does Search Engine Marketing Work to Drive Sales?
The value of this strategy is really determined by balancing the quality of the ad created, with the keywords targeted and the overall search pattern of the market. These three things work together to drive results. If one of them is weaker than the others, your results can fall short of your expectations; however, you will still use that data to adjust and try again.
Network Building Strategies
We also use SEM for network building strategies in social communities – particularly Facebook. Creating an ad to promote your page or organization, website or other platforms is one of the easiest ways to get the attention of your consumer audience. We’re really impressed with the results we’ve received on client projects and growth in “Likes” or membership sign-up. However, we encourage you to continually look beyond likes and see it as a first step of a buyer’s journey for them to qualify if they’re the right customer for your business. This is where having a communication plan and conversation strategy in place is important.
How Much Does an SEM Campaign Typically Cost?
The cost to run a Search Engine Marketing campaign varies due to three factors:
3) Your Budget.
We can help you define a streategy that helps you identify Key Performance Indicators (KPI’s) to determine the value of your advertising actions. We then use that data to help you refine your message and conversation straetgy with your target audience. Our goal is to be your technical partner and help you identify the best, most efficient strategy to grow your business.