Why is Good Copywriting Important to Your Marketing Strategy?
Copywriters play an important role in the effectiveness of your marketing strategy. They are responsible for creating the first impression on how your company is received by your target audience. They are also the ones typically responsible for attracting attention and inspiring the desired action no matter how your message is delivered. In the digital market, their work can be seen in website copy, social media, email marketing, blog articles and content used in videos or presentations.
Writing for the Internet is Uniquely Different than Other Means
Writing for the internet is very different than the traditional means of marketing in that your audience has a smaller window of focus to grasp your message. With the introduction of mobile technology, we have seen attention span for most end-users shorten. In our experience, with more choices for information, your potential audience will make a decision about your business within 3-5 seconds. The decision to stay on your website to learn more or to leave to find something else is a super short process, so your website has to make a good first impression. This fast decision process also puts more focus on your headline to engage your reader quickly. Balancing the art of connection in addition to using keywords effectively to improve your website placement in search results can make this a very tricky situation. It requires a keen focus on your market, message, and knowledge of how your audience is responding to what you have to say.
Why We’re Different
Not only are we fun to work with, but our founder, Julia Eudy is an expert in online communications. She has been a wordsmith for over 25 years with over 15 years of professional experience in digital marketing and communications. Because of her background in communications, knowledge of digital analytics, and a life-long hobby of studying human behavior, we have a greater focus on identifying well-written, well-illustrated content that has a greater opportunity to create engagement when delivered to the right audience. In today’s digital market, discovering the “right audience” begins with an online search but then follows how the conversation flows into your website and through all distribution channels like social media, email, advertisements or internal communications. As an online performance professional, we specifically look for potential psychological reasoning for what develops trust and inspires a potential customers’ initial decision to establish a conversation with you. We use our proprietary, web marketing workbook called the Online Marketing Companion to help track activity and show you what improvements have been made. We then work together to devise a plan to continue to improve and move your conversations in the right direction. While we begin with your online presence, we also evaluate your entire communication process to obtain new clients and effectively retain their business and referrals for years to come.