What Is Mobile Marketing?

For local businesses, reaching the consumers in your community used to entail a Yellow Page listing, Direct Mail campaign or even ads placed in local NewsPapers, or on Television or Radio programs.  Since consumers are more active and connected these days, Local Marketing has a new platform – the Smart Phone.  Imagine your own lifestyle – family activities, errands, career, community events, etc.  Today there are typically three things we always have with us:  our Wallet, our Keys and our Mobile Phone.  The key in this formula is the Smart Phone – those that access the internet, download apps and simplify our lives.  Before too long, it’s anticipated that our Smart Phones will also replace our Wallets and Keys.  That’s right… the technology is already in place!  Starbucks has an App that allows you to pay for your coffee by scanning your account code on your phone screen.  There are also Remote Starter Apps for cars that allow you to start, unlock and open the trunk from just a few touches on your phone.

Mobile Marketing Facts:
(as of mid-2010)

• There are over 5 billion people who use cell phones
• Over 51 million of these individuals have Smart Phones with internet access.
• Average Cell Phone users send more Text Messages than making calls with their phones.
• Text messages currently have a 95% open ration compared to email messages.
• Generation Y and Z rely on their cell phones for news, information and communication to friends which is mostly done through text messaging.
• What was once the Yellow Pages is now replaced by Google Places & Maps
• Coupons are being replaced by Mobile Incentive programs like FourSquare, WeReward and SMS Texting
• Internet on Phones is allowing Consumers to make purchase decisions based on their location.
• Cost to participate in Mobile Marketing is typically a fraction of the cost of typical marketing resources.

With so many recent changes in Marketing, many businesses are seeking answers on how to adapt their marketing strategy to reach the mobile market.  Here’s where working with a Marketing Agency specializing in Social Media and Mobile Marketing Strategies can help!

Our Mobile Marketing Services include:

• SMS Text Messaging Campaigns
• Online Directory Management
• Online Review Management
• QR Code Campaign Management
• Mobile Website Conversion/Development
• Mobile Landing Page Development
• Mobile Advertising Campaign  Management
• Mobile Coupon Campaigns
• Mobile Applications

Does Mobile Marketing Really Work?

Case Study – St. Charles Restaurant

With just a Directory & Review Management Campaign, we increased the location’s Google Search Results by 1,300% in 30 days.  This resulted in 86 requests to download directions to their location and 515 direct links to their website for more information.   This just touches the impact Mobile can have on their marketing strategy.  Thanks to these results, we’re currently organizing a QR Code Campaign and Mobile Coupons to their overall marketing strategy for added impact.

Call 636-379-1750 TODAY for a FREE MOBILE MARKETING CONSULTATION and let us show you how to power charge your marketing efforts to drive sales!