All Posts Tagged Tag: ‘Measure’

How to Measure Return on Investment for Email Marketing

How to measure return on investment for email marketing Half of email marketing agencies taking part in the DMA email benchmarking study reported less than 40% of their clients tracking ROI. (Source: DMA Email Marketing Council) One of the main benefits of email marketing is its measurability. It can also be its down-fall- many marketers feeling like they were drowning …

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