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All Posts Tagged Tag: ‘Measure’

How to Measure Return on Investment for Email Marketing

How to measure return on investment for email marketing Half of email marketing agencies taking part in the DMA email benchmarking study reported less than 40% of their clients tracking ROI. (Source: DMA Email Marketing Council) One of the main benefits of email marketing is its measurability. It can also be its down-fall- many marketers feeling like they were drowning …

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How to Measure Return on Investment for Email Marketing

How to measure return on investment for email marketing Half of email marketing agencies taking part in the DMA email benchmarking study reported less than 40% of their clients tracking ROI. (Source: DMA Email Marketing Council) One of the main benefits of email marketing is its measurability. It can also be its down-fall- many marketers feeling like they were drowning …

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Social Media Marketing-is it possible to measure ROI?

SMM and ROI ROI, or return on investment, is notoriously difficult to measure in social media marketing. The owner of a small company in Toronto referred to this in a blog posting I saw recently. She lamented the time it took to write blog posts and update her Facebook page. She also noted that she had given up completely on …

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