Search engine optimization, also known as SEO, has been around since the 1990s, when the first webmasters and content providers began optimizing websites for companies. The process includes internet spiders from a search engine, also known as crawlers, scanning of a website and the words, save other content, as well as the outgoing links in their server. The search engine then all the appropriate listings of possible websites which contain the keywords that users enter in.

According to Google’s logs, Google, the most used search engine in the u.s., has more than 2 billion searches per day and use a phone book is dramatically diminished.

Most search engines are accessible by mobile phones and this phenomenon put magazines and phone lists, slowly but surely in the dark. Many business owners are just not seeing the results that they use to get, when purchasing a full pagesement in their literature adverti. The fact is that, the internet has changed the way that we experienced advertising and many companies have not benefited from it yet, especially SEO. But what is search engine optimization and how can you benefit from it?

For example: Let’s assume you have a guitar company and have sold locally in your city and are doing pretty well. Now, let’s suppose you heard about the internet and have decided to make an internet store for several thousand dollars and have tried to sell that guitar and electrical needs via an internet shop, because you heard your competitor in the city next to you three times more than you did just has sold through an online store. So you get everything done and sell something online but not for several months and ask yourself, “what am I doing wrong?”

The answer is, you don’t have people on your website, also known as Web traffic. How do people that your online stores exist? Now, you could some of your business cards and flyers and have the website printed on them right? Well then wouldn’t you take advantage of the true power of the internet. Just the keyword “cheap electric guitars” is typed into Google’s search engine 18,100 times in the last month, according to the Google keyword tool.

Finally, ask yourself, what if you was the # 1 result on the results page of your keyword? Only with a 3% conversion rate * would you have created about 500 sales.

Keep in mind that a 3% conversion rate less than the average conversion and 18,100 searches per month that are also not as high of a Google search search volume in the world.

Search engine optimizationis the most cost-effective marketing strategy, there is now. Unfortunately, too many SEO companies have came on the world wide web and many of them not knowing what they are doing and many company wasting time. It takes professional marketing company with the right SEO and technology experts to you get it done in the most cost efficient way possible to help.

Google, Yahoo and Bing are the most leading search engines and nobody can promise or they can rank it for certain keywords or not. It is said that Google looks at more than 200 factors ranking websites on a page and these factors change time to time to help Google users find more accurate results to decide. It takes a professional webmaster or SEO expert to make these changes on the web and search engines to identify and to bring the information back to the company.

Today, has remained the webs leading business SEO marketing strategy and it is up to the right business marketing and technology consultancy to guide you through these strategies.

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