Your Success Depends On A Solid Online Marketing Strategy
Marketing your business has changed drastically since the introduction of the “social” concept with community networks like Facebook, Twitter, YouTube, and Pinterest adding to the resources you have available to reach your potential customers. Mobile technology and tablets are also creating an impact not only with your web design, but your search conditions. To be successful in your marketing efforts you may need a combination of techniques. It is our experience that many companies who are still struggling to find success in the online market are those without an effective plan of action, or are working with an inbound or outbound marketing strategy that is not correctly developed for their market, so they’re wasting time and money with very little ROI.
What is an Outbound Marketing Strategy?
An Outbound Marketing Strategy means you’re paying to get in front of the customer when they’re searching. Examples of outbound marketing strategies include paid advertising, keyword targeted search engine optimization or buying lists for email marketing campaigns.
What is an Inbound Marketing Strategy?
Inbound Marketing is the thought of “attracting” customers to your business through the sharing of information that is helpful to your customers and relevant to your market. Not only have we successfully tested this strategy on varied markets; but we have continually found that it is often less expensive in the long-term for businesses vs. investing solely in buying ads, email lists and paying for leads.
Building a Successful Internet Marketing Strategy for Your Business
While we often times lead more toward an inbound strategy based on success rates; we realize that some markets are very competitive and hold limitations on the content that can be shared. Such limitations make inbound strategies less effective, so outbound strategies should also be considered. We follow a simple-4-step internet marketing strategy that allows us to examine both inbound and outbound techniques giving you the greatest opportunity for success.
Our 4-Step Strategy:
- Establish a Strong Multi-Media Website.
The center of your marketing strategy starts with a strong web presence. We will evaluate your existing website for key navigational components and communications that engage your visitors inviting them to take action and can help you improve your design and content.
- Create a Marketing Communications Schedule.
An effective communications schedule allows you to keep your message fresh and relevant to seasonal offers. Planning in advance allows you to implement an automated response system making communications easier to manage and helps you budget for outbound expenses.
- Distribute Content Driving Traffic To Your Website.
Sharing blogs on social media, sending an email announcement or creating an online ad with specific keyword focus, are all parts of your distribution process. In this phase, it’s important to know more about the customers you’re targeting to determine where/how to find them so you can get the most bang for your buck. Using our own 13 years of statistical data we will identify a distribution strategy that is simple to implement and creates a quick impact with measurable results.
- Evaluate Results & Adjust.
This final step is one often skimmed over, but it’s the most important element to the whole process. We dig deeper than the surface numbers and look more at the content itself. We’re looking for the words used, emotions triggered and how it was presented to determine where improvements need to be made or repeat and expand on the method that is seeing the best results.
This complete strategy is tailored to your business and market. We offer a complimentary consultation to have a conversation about your goals and – if we’re a good fit – together we’ll determine a plan that would work best for you. This complete strategy is tailored to your business and market. We offer a complimentary consultation to have a conversation about your goals and – if we’re a good fit – together we’ll determine a plan that would work best for you.
It’s time to stop struggling. Let us help you get results! Request your Complimentary Consultation today!