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Category Archive for: ‘Social Media Marketing’

5 Reasons Facebook Should Not Replace Your Website

We come across small business owners and start-ups that believe following the strategy “We don’t need a website, we have Facebook!” is the best decision for their marketing strategy.  We tend to disagree.  While Facebook does have an investment advantage of being free, we still believe hosting your own website – even something very basic and simple – is the …

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Practical Family Rules for Keeping Kids Safe on Facebook

Today’s kids are bombarded with Social Media influences.  While it’s a large communication tool for their generation, there is always a concern for online predators.  As a parent myself, I can relate to the common concerns many parents have, but I want to assure you that with a few simple family rules you can limit the risks for unwanted activity …

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Practice the 80:20 Rule for Social Media Success

One of the biggest mistakes we see with consulting or supporting our clients is that they are stuck in the “promotional phase.”  While, yes, it is important to talk about your brand and develop business; it’s even more important to develop a quality audience that likes you so they’ll listen to you and trust you so when they’re ready to …

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Social Media Marketing Optimization and Online Brand Development

Internet marketing is not as easy as we would expect it to be, especially when it comes to effective online business branding and working within a budget. In this case, you need to pay attention to every resource and detail of how you are marketing your business on the Internet. The wrong processes waste time and money. Excellent online marketing …

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Social Media Marketing: Potentialet og fordele

It is obvious that the Internet, with its advent, have perfected methods of brand promotion. Today, a company is available from every single corner of the globe, it brings in the end an enormous difference in the traditional reach of enterprises where they used is limited only to the areas of their operations. Things positive has changed, today we have …

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Social Media Marketing Optimization and Online Brand Development

Internet marketing is not as easy as we would expect it to be, especially when it comes to effective online business branding and working within a budget. In this case, you need to pay attention to every resource and detail of how you are marketing your business on the Internet. The wrong processes waste time and money. Excellent online marketing …

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Social Media Marketing: Potential Expansion

It is obvious that the Internet, with its advent, have perfected methods of brand promotion. Today, a company is available from every single corner of the globe, it brings in the end an enormous difference in the traditional reach of enterprises where they used is limited only to the areas of their operations. Things positive has changed, today we have …

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Social Media Marketing-effective way to grow the Business

Marketing has been absolutely essential in every field today. Before the advent of the internet, there were various forms of strategies for the promotion of a brand, product, company or a company for marketing. But the emergence of the internet change the overall scenario for the placing on the market and made it a quick process. The Internet came up …

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Social media marketing-establishing connections-not broadcasting

After reading Dr. Mathew Mcdougalls article discussing social media marketing measurement and control (how do you measure Social Media Marketing?-Metrics and analysis and Social Media Marketing -where is control gone?), I was inspired to contribute some of my thoughts about SMM (social media marketing). In my company, I sit facing the sales team and this gives me a large window …

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Social Media Marketing-is it possible to measure ROI?

SMM and ROI ROI, or return on investment, is notoriously difficult to measure in social media marketing. The owner of a small company in Toronto referred to this in a blog posting I saw recently. She lamented the time it took to write blog posts and update her Facebook page. She also noted that she had given up completely on …

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